OUR STORY

Established in 1960s, Jim-Willie Trading Co Pte Ltd started its food manufacturing business selling the household brand, Swallow Globe Agar-Agar Powder. With its trusted high quality product and manufacturing standards, Swallow Globe Agar-Agar Powder soon gained popularity in many countries around the world.

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Keeping up with consumers' changing preference, Jim-Willie Trading Co Pte Ltd later launched Jim Willie Konnyaku Jelly Powder, which quickly became another household favourite.